
(illustration: yi yun yi yun yi yun's new ice cup featuring fresh and lovely appearance)
New trend of drinking water in summer: more than the crushed ice cup to quench thirst
When the sun is scorching the earth in midsummer, "what to drink" is no longer just a question of physiological needs. People expect both fun and personality products to accompany around. However, this new crushed ice cup from yi yun yi yun is quietly changing our understanding of drinking water utensils.
The traditional single-function water cup has been difficult to impress the increasingly critical young people in the market, who are eager for freshness, convenience and a distinctive sense of life ritual. "Drink" is not only "thirst", but also a way of expressing attitude. As one of the hot items this summer, the "Crushed Ice Cup" series is such a work that perfectly combines practicality with trendy aesthetics.
- refuse monotony: every mouthful is a cool inspiration for life;
- subverting imagination: breaking the boundary of regular thinking and reshaping the experience of drinking utensils.
Details determine the experience: disassembling a popular student kettle
For school students, the pace of the day is tight and challenging. From the first class in the morning to the club activities in the evening, a suitable kettle is particularly important. yi yun yi yun crushed ice cup has won the favor of teachers and students with its humanized design.
The first thing that catches the eye is its material selection-all made of food-grade plastic, free of BPA and other harmful substances, and will not produce peculiar smell or release toxins even if stored for a long time. Enjoy cold drinks or warm boiled water without worry.
in addition, there are two features worthy of attention:
-the combination design of double cups is not only convenient to distinguish the types of beverages, but also especially suitable for the scene of multi-person sharing
-the opening system of the blasting cap can complete the sealing operation only by pressing it lightly, which greatly simplifies the complicated operation steps in the past

(Partially enlarged to show blasting cap and layered structure)
Colour and shape art collision
if the above-mentioned functional configuration gives it a firm foothold, then the next content to be said is the key factor that makes it stand out ~
the whole body line is round and full with a variety of high saturation color options such as mint green, lemon yellow and pink, etc. it is unforgettable at a glance! These carefully selected colors are not only for good-looking, but also contain a lot of psychological knowledge behind them ~ for example, green can relieve eye fatigue, blue can help relax, etc.
Let's take a look at the overall image ~ is there a feeling of deja vu but you can't tell where you 've seen it? Yes, the designer has skillfully borrowed many cartoon characters from popular culture, such as big eyes, short noses and chubby body curves, to create a unique style that is highly recognizable. This kind of cross-border joint-name technique has been common in recent years, but it is indeed rare to be able to make such a natural transition as this one without any sense of disobedience.

(Provide multiple color versions for consumers to choose freely)
Ideal partner for mobile life
the last thing I have to mention is the performance ability of carrying. Considering that the main audience groups may often need to travel to and from classrooms, libraries, dormitories and other locations, the manufacturer specially uses extremely light materials to make the shell, which weighs less than half of that of ordinary thermos bottles, and does not feel heavy even after being filled with liquid.
in addition, due to its small size and easy storage, it is also very suitable as a good helper for outdoor camping, hiking and other activities. it can replenish water and energy for you anytime and anywhere, so that you can always keep your best condition to welcome every new adventure journey!

(The actual application scenario demonstration is suitable for various dynamic occasions)